Sport unites performance, excitement, emotions, passion, values and inspiration – dimensions that are easy to understand regardless of language and culture. As a brand that prides itself on being a global player, Volkswagen therefore exhibits a great commitment to sport – and to soccer in particular. One outstanding example is its involvement in the German Football Association (DFB). VfL Wolfsburg, a fully-owned subsidiary of the Volkswagen Group, functions as a flagship among the club partnerships. Volkswagen’s dedication to sport does, however, extend far beyond top-class and professional sport with its huge audience, and pursues an inclusive approach that explicitly encompasses amateur and popular sports as well particularly at the company's locations.
Sports
Press releases
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Volkswagen is a partner of the UEFA Women’s EURO 2025
Volkswagen is back on the UEFA football pitch. The car manufacturer will be a partner of the UEFA Women’s EURO 2025. The UEFA Women’s European Championship will be held in Switzerland from 2 to 27 July. Volkswagen was already involved as a partner for the UEFA at the 2022 Women´s EURO in England 2022. -
Volkswagen and DFB at SPOBIS: How inclusion can succeed in organised football
Inclusion, diversity and football – these were the three major topics discussed at the SPOBIS Conference in Hamburg. For the fifth time, the German Football Association (DFB) and its mobility partner Volkswagen organised a programme specially tailored to the 21 DFB regional associations for the largest sports business congress in Europe. Speakers at the ‘Inclusion in Football’ workshop included DFB Vice President Ralph-Uwe Schaffert, HSV President Marcell Jansen, the record-breaking international player of the national Blind Football team, Alexander Fangmann, and Sandra Waidelich, Head of Marketing & Sales Experience at Volkswagen Commercial Vehicles. -
#NotWomensFootball: Volkswagen launches provocative campaign to increase gender equality as UEFA Women’s EURO 2022 kick off
Volkswagen, official Mobility Partner of the UEFA Women’s EURO 2022 and the German Football Association (DFB), is pointing out the inequalities that exist within football as the tournament kicks off. The focus is on the provocative hashtag #NotWomensFootball, with the aim of triggering a discussion around the topic of equal opportunities. The hashtag will be on display for the first time across the LED displays at the opening match between England and Austria.
